ASU Center for Organization Research and Design

Designing the Sustainable Product-Service Integration: A Product-Service Blueprint Approach

by Yongtae Park; Youngjung Geum

Sep 1, 2011

As a means for providing the sustainable production and consumption, the concept of product-service system (PSS) has received increasing attention. What is at the core in the PSS is the design, since it determines the distinctive characteristics and quality of PSS. Even though some tools have been suggested for PSS design, previous tools mainly focus on identifying the relationship between actors in a conceptual level. Despite the fact that it is significant and cannot be neglected, what is more important in a practical situation is to represent the detailed flow or relationship of PSS elements, with the consideration of products and services. In response, this paper proposes a "product-service blueprint" which is a new and systematic way to elucidate the relationship between products and services, providing the implication of how PSS can provide the sustainable production and consumption. Employing the service blueprint as a starting point, new areas, lines, and symbols are introduced to represent the distinctive features of PSS. The proposed product-service blueprint represents the product use throughout the life cycle, service flow from the management to the customer, and the relationship between products and services. Taken together, the product-service blueprint will help both managers and researchers to promote the product-service integration under the concrete framework.

Designing the Sustainable Product-Service Integration: A Product-Service Blueprint Approach