ASU Center for Organization Research and Design

Product-Service Integration for the Sustainable Publishing Process

by Ang Liu; Stephen C-Y. Lu

Jan 1, 2013

Publishing is the process of developing and producing content for distribution to the public. In the past, the publishing process heavily relies on printing as the method of content production. This causes voracious consumption and waste of natural resources. In today's sweeping trend of digitization that is featured by the increasing popularity of various smart devices, the publishing process is undergoing a profound transition from the traditional printing-reliant publishing model to the new digital publishing model. Such a transition brings great opportunities for the publishing process to achieve better sustainability by evolving towards a product service system. This paper intends to advance the publishing process from the product service integration perspective. Above all, a general product-service integration framework is developed to describe the interdependent relationships among key stakeholders and elements in the publishing value chain. Furthermore, several specific publishing PSS are discussed. Finally, these publishing PSS are evaluated and compared from the value creation perspective.

Product-Service Integration for the Sustainable Publishing Process